Search Engine Optimization: Links Plan
Hypertext (in http) is synonymous with hyperlinks. It's actually correct to say that links partly drive the web. This explains why search engines especially Google uses links to determine Pagerank.There are no shortcuts when it comes to rankings and rich content always wins. Proper linking is considered to be part of great content.
Linking means two things: Your pages should be well populated with relevant links, but more importantly, other sites should link to yours. This when done properly and carefully improves ranking and brings referral traffic which is a great source.
How do you build links?
There are numerous ways including link farms that can be very detrimental to your efforts so it's good to be careful. The right kind of links are those that are natural; they should be part of your content. They are organic links. You get these kinds of links by doing the following:
- Requesting from other webmasters: when you come across a good site with content relevant to yours, you can email the webmaster and request them to link to yours.
- Include your link code in your website and encourage users to link to you. So all they would need to do is to copy that code into their pages and display your link.
- Post articles and participate in blogs, forums and wikis. You can then populate your posts with your links as much as you want. Be discrete though. This could be the easiest and quickest way.
Requesting for links can be difficult as your mails might keep getting ignored. A resource in BrighterDayWeb tries to address this problem; it provides interaction for various webmasters, who can request for links from one another. Having similar interests, and the recipient receiving a familiar message, one can be certain that a request will receive the right attention. This is also made easier by employing appropriate Ajax functionality. The free resource can be accessed here.
Links are crucial to the life of your strategy. So begin taking them very seriously.
BrighterDayWeb Free Link Resource
Comment on this article
Create an article. Click here
Articles feed: 
