Tandaa.08 - Numbers Don't Lie
The Tandaa.08 content conference was well attended. I believe that the big turn out shows a recognition of the crucial role that content development has to play in the realization of our goals. And you can’t separate content development with innovation. I believe there are countless opportunities when it comes to this.src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
The turn out was also an indication of the energy that's there I believe from developers. I can only hope that this energy is being transformed into action. There is no telling what this will achieve. It's also important to get expose to such forums. They keep you abreast and this boosts your creativity.
Another reason to my line 'Numbers don't lie' is from some stories I heard from some presenters. We're they huge or what! Those who were there can attest to this.
Since I'm in a mood of stating figures, I'm recalling the e-tourism story by Emmo Opoti (kenyaemerging.com). While we continue to complain that there is no ecommerce in Kenya, this company realized a turnover of $2 million in 2007. Now that was eye opening.
Well from my analysis I know this takes hard work. To prove this, they have about 8000 inbound links! And they are reaping of the fruits. (Anyone who was there can please confirm my figures in article's comments on this below);
I was also impressed by Kenyanpoet by Njeri Wangari (kenyanpoet.blogspot.com); I think she depicts a good example of successful blogging. A snapshot of her traffic analysis showed that 42% of traffic came from referral links, 40% from search engines, 16% was direct traffic while 4% was in 'others'.
From these two examples, it's evident that there was hard work involved. This should be a wake up call to us; get those links; optimize your website and so on.
There are various ways to do this which we should strive to discover. This site has a resource to help you build links for your website. (Webmaster resource) If you have well laid out, you might be the next story we're learning from. All the best.
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